PAIDEDDM RETAIL
LOCAL DIRECT-MAIL ADVERTISING
Put Your Business in 10,000 Local Mailboxes.
We put a small group of great local businesses on one oversized mailer and deliver it directly to approximately 10,000 households in your market.
Design, printing, postage, delivery and tracking are all included.
PAIDEDDM RETAIL
THE WHOLE THING
Here's the whole thing.
That's it. No mailing lists. No printer calls. No postal paperwork.
THE PHYSICAL PRODUCT
Here's what you're buying.
A professionally designed, oversized mailer with clear offers from a limited group of local businesses.
EVERYTHING INCLUDED
$595 means $595.
We're not going to sell you a $595 ad and then surprise you with printing and postage.
PROTECTED CATEGORIES
Your competitor doesn't get the spot next to you.
We generally accept only one business from each protected category per edition. If you reserve the roofing position, another roofer doesn't get to advertise in that edition.
First paid reservation gets it. ↑THE RATE SHEET
Pick your space.
Every position reaches the same approximately 10,000-household mailing.
Standard
Simple offer + clear call to action
- Professional design
- Printing + postage
- Approx. 10,000 homes
- Tracking
- Category protection
Featured
MOST POPULARMore room for your offer and brand
- Professional design
- Printing + postage
- Approx. 10,000 homes
- Tracking
- Category protection
Premium
Maximum visual presence. Very limited inventory.
- Professional design
- Printing + postage
- Approx. 10,000 homes
- Tracking
- Category protection
At the Standard rate, your advertising cost works out to about six cents per household reached.
This is advertising cost per household reached—not cost per lead or customer.ILLUSTRATIVE CALCULATOR
How many customers would it take?
That's a better question than asking whether $595 is expensive.
- Estimated revenue
- $3,000
- Estimated gross profit
- $1,500
- Ad cost
- − $595
- Estimated profit after ad cost
- $905
- Break-even customers
- 1.2
Illustration only. Advertising results are not guaranteed. Actual performance varies by business, offer, market and other factors.
ILLUSTRATIVE MATH — NOT CAMPAIGN RESULTS
Put the price in perspective.
Roofing
Average qualifying sale $12,000Dog grooming
Average qualifying sale $100HVAC
Average qualifying sale $300These are mathematical examples only and do not predict campaign results.
CAMPAIGN-SPECIFIC TRACKING
Direct mail shouldn't disappear into a black hole.
Every advertiser can receive campaign-specific tracking tools so you have more information about what happened after the mailer landed.
- HOUSEHOLDS MAILED
- 10,000
- QR SCANS
- 82*
- TRACKED CALLS
- 19*
- FORM SUBMISSIONS
- 7*
Tracking measures campaign-specific responses. Some people may see the mailer and later find your business through another channel, so attribution will never be perfect.
FROM YES TO DELIVERED
From “I'm in” to their mailbox.
Reserve your category.
Choose your market and advertising position.
Send us the basics.
Logo. Contact info. Photos. Offer. That's about it.
We design your ad.
You'll see it before anything gets printed.
You approve it.
Make sure everything looks right.
We print + mail it.
Your ad goes out with the rest of the edition.
See what happened.
We provide available campaign tracking.
If you serve local customers, there's probably a spot for you.
Home services
HVACRoofingPlumbingElectricalPest ControlLandscapingTree ServicePaintingCleaningRemodelingFlooringFencingGuttersGarage DoorsHealth + wellness
DentistsChiropractorsPhysical TherapyGymsMed SpasOptometryAuto
Auto RepairDetailingCar WashTiresCollisionPets
Dog GroomingDog TrainingBoardingVeterinaryFood + retail
PizzaRestaurantsCoffeeFurnitureMattressesBoutiquesSpecialty RetailProfessional
InsuranceReal EstateFinancial ServicesOther Local ServicesLOCAL EDITIONS
Where we're mailing.
Each edition focuses on a defined local market and approximately 10,000 households.
Paducah / McCracken County
Approx. 10,000 households
Hopkinsville / Christian County
Bowling Green / Warren County
Owensboro / Daviess County
Clarksville / Montgomery County
A GENTLE REALITY CHECK
You could do all of this yourself.
DO IT YOURSELF
Design the adFind a printerBuy printingFigure out postal requirementsPrepare the mailingPay postageCreate trackingCoordinate everythingSounds fun.WITH MAILBOX LOCAL
Send us:
LogoOfferPhone numberPhotosWe handle everything else.LIMITED BY CATEGORY
There's only one problem with waiting.Someone else can take your category.
Each edition has a limited number of advertising positions, and most business categories are protected. Check whether yours is still available.
No obligation to check availability.