THE RATE SHEET

Pick your space.

Every position reaches the same approximately 10,000-household mailing. The difference is how much room your business gets.

Standard

Simple offer + clear call to action

$595PER EDITION
  • Professional design
  • Printing + postage
  • Approx. 10,000 homes
  • Tracking
  • Category protection

Featured

MOST POPULAR

More room for your offer and brand

$895PER EDITION
  • Professional design
  • Printing + postage
  • Approx. 10,000 homes
  • Tracking
  • Category protection

Premium

Maximum visual presence. Very limited inventory.

$1,195PER EDITION
  • Professional design
  • Printing + postage
  • Approx. 10,000 homes
  • Tracking
  • Category protection

EVERYTHING INCLUDED

$595 means $595.

We're not going to sell you a $595 ad and then surprise you with printing and postage.

Ad designPrintingPostagePostal preparationDeliveryQR trackingCall tracking where appropriateCampaign reportingCategory protection
One price. We handle the rest.
5.95¢PER HOUSEHOLD
$595÷10,000 households=5.95¢

At the Standard rate, your advertising cost works out to about six cents per household reached.

This is advertising cost per household reached—not cost per lead or customer.

ILLUSTRATIVE CALCULATOR

How many customers would it take?

That's a better question than asking whether $595 is expensive.

MAILBOX LOCALESTIMATE / NOT A FORECAST
Estimated revenue
$3,000
Estimated gross profit
$1,500
Ad cost
$595
Estimated profit after ad cost
$905
Break-even customers
1.2

Illustration only. Advertising results are not guaranteed. Actual performance varies by business, offer, market and other factors.

ILLUSTRATIVE MATH — NOT CAMPAIGN RESULTS

Put the price in perspective.

Roofing

Average qualifying sale $12,000
One additional job$12,000 revenue
STANDARD POSITION$595

Dog grooming

Average qualifying sale $100
Six new first visits$600 revenue
STANDARD POSITION$595
Recurring customer value not included.

HVAC

Average qualifying sale $300
Two service calls$600 revenue
STANDARD POSITION$595

LIMITED BY CATEGORY

There's only one problem with waiting.Someone else can take your category.

Each edition has a limited number of advertising positions, and most business categories are protected. Check whether yours is still available.

No obligation to check availability.